Pay Per Head platforms are a powerful tool to manage a betting business, they can even help you improve the relationship with your customers.
According to the Customer 2020 report, from this decade the customer experience will matter more than the price and the product. As a result, bookmakers have to develop good relationships with their customers in order to stay competitive. The report also states that customers are increasingly looking for service and convenience when making bets. Consequently, bookmakers must provide an engaging online experience as well as a knowledgeable customer service team.
The trend of interactions becoming more complex has led to a need for bookmakers to put their customers first in order to cope. In order to do this, bookmakers are looking into new technologies. And forms of communication in order to offer a personalized service. This includes things like using of Pay Per Head platforms with artificial intelligence (AI) and machine learning. To create personalized offers for customers, as well as incorporating speed into the customer experience by providing them with tailored recommendations and support 24/7.
In this article, we will analyze how bookies can improve their relationship with their clients through Pay Per Head platforms.
Pay Per Head Platforms to Improve the Relationship with the Clients of your Betting Business.
What is a customer relationship?
Great customer relations involve offering an excellent experience at all points of contact with your company. This means that you need to be agile, accurate, and friendly. It’s important to keep in mind that customers are looking for a positive experience when interacting with businesses. So it’s essential to make sure that you’re providing everything that they need and the proper communication channels.
But, with so many communication channels to choose from. It can be difficult to determine which are the most efficient and convenient for your customers. However, by choosing a few key channels and investing in technology that helps you manage them efficiently. You can keep your customers happy and satisfied.
When choosing your channels, think about what your customers want and need. Make sure that the channels you use are convenient for them to use and easy to understand.
74% of the bookies affirm that a Pay Per Head platform improves the communication, access, and administration of the data related to their clients. As a result, their relationship with the clients is better. In this way, they obtain increased knowledge of the betting activity of their customers. And can improve the efficiency of their services.
Types of customer relationship you can establish with Pay Per Head Platforms
There are many ways to provide a great customer experience. Some businesses focus on the physical environment in which their customers interact, while others focus on the interaction itself. Here are six types of customer relationships:
Personal Assistance
Personal assistance is the interaction that takes place between a representative and the client. It can be physical, when it is done face to face. Or remotely when it happens by phone or by email. In some cases, personal assistance is considered a form of customer service. Personal assistance usually involves helping the customer with whatever they need help with. Whether it is finding something on the web, filling out a form, or placing a bet.
71% of people who attempted to contact a company by email said that they would rather talk to a human being, rather than receive automated responses. This is a trend that has been seen for years. With the number of people preferring personal interaction consistently reaching new highs. While there are many benefits to using automated customer service, it seems that many people still prefer human interaction.
Many bookies, in an effort to improve the relationship of a company with its clients and provide the favorite channels of contact, invest in a Pay Per Head (PPH) platform that provides customer service staff. The PPH platform allows bookies to communicate with their customers through live chat, phone, email, or social media. It has been shown that this type of customer service can result in a higher satisfaction rating and loyalty from customers.
Exclusive Personal Assistance
What do you get when you mix personal attention with a company’s superior brand name? Exclusive personal assistance, of course! This type of interaction with the client, in which a representative of the company is assigned to accompany the consumer throughout their relationship with the brand, can be a very valuable asset. With this level of support, customers feel like they’re getting one-on-one care and attention, which can result in increased loyalty and sales.
Bookies often implement this type of assistance for their VIP clients. In this way, the most important clients of the business receive the best attention and their long-term loyalty is achieved.
Pay Per Head Platforms for Self-service Relationship
In a self-service relationship, the company does not maintain a direct relationship with customers. But offers the necessary resources for them to seek help at their own pace, such as help chatbots. This type of customer service is becoming increasingly popular. As it allows companies to focus on their other services and eliminates the need for customer interaction. Chatbots can be especially helpful in this regard, as they can answer common questions quickly and efficiently.
The best Pay Per Head platforms offers a plethora of features so that bookies can provide this type of attention to their clients. As a result, bookies can optimize their time and focus on other things.
But it is important to remember that these methods are not foolproof. And that there are many customers who want to interact with a human being. So you have to use them strategically.
Relationship of communities
Technology has revolutionized how we interact with the world. What was once a solitary experience is now a shared one, facilitated by digital platforms. We can now connect with others from all over the globe in ways never before possible. This has led to the creation of communities with common interests and needs, which are fostered by various brands.
Some brands have seen a great differential in integrating their users through different technologies, creating communities with common interests and needs.
Some bookmakers offer forums where their customers can chat, discuss upcoming bets, and even share tips. This creates a community of bettors which can be integrated more closely with the brand, providing valuable insights into customer behavior.
Best Pay Per Head Platforms
There are many Pay Per Head Platforms in the market, you should study very well what you need and what type of betting business you want to establish to choose the best one for your business. One of the most popular platforms is RealBookies. But each platform has its own advantages and disadvantages, so it is important to carefully consider which one is right for your venture.
Paying per head is a great way to make money while you sleep. With the right platform, you can start seeing profits in as little as a few days. But not all PPH platforms are created equal, and it’s important to choose one that will help your betting business take off quickly and grow steadily.