Get Your Sportsbook Ready for the Football Season

The 2024 football season will be here before you know it. Is your bookie business ready?

Key Points

– Getting a sportsbook ready for the 2024 football season requires a look at several of the key components of your operation.

– Bookies should be sure to have the best pay per head service in place for the 2024 football season.

The 2024 Football Season

It will be here before you know it. NFL teams are getting ready for the start of preseason training camps at the end of July with the first week of the 2024 season set to begin the first week of September.

It’s the same for college football as teams will report to preseason camps during the first week of August. The season begins with games on the final Saturday in August. 

It’s pretty clear that betting on football, particularly the NFL, is one of the most popular sports to wager on. Bookies looking to maximize their potential should spend some time planning for the season. 

Here’s how you can get your sportsbook ready for the 2024 football season.

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The Betting Board

One of the biggest factors related to the success of your sportsbook is simply the size of your betting board. 

When the NFL and college football seasons begin, your board should offer as many bets as possible to your current and potential bettors. Having a wide variety of betting options is what keeps your current bettors coming back for more. It also attracts new bettors. 

That means that in addition to the standard moneyline, point spread, and totals bets; you will need to have team props, players props, and other specials available. If bettors can’t find the action they are looking for, they will go somewhere else.

Live Betting is a Must

It is the hottest trend in sports betting today. You have to offer the ability to place in-game wagers. If you don’t, you will miss out on a huge opportunity. 

Most online sportsbooks offer the ability for bettors to actually stream games via their sportsbook accounts. Bettors can watch the action and place live bets all from their smart device. 

If your sportsbook isn’t offering live betting, you need to add it. That’s why you should take the time to prepare for the upcoming football season. With options like this, you know you’re making the most of your weekly pay per head fees.

Bonuses & Promotions

If you are looking to attract new bettors and entice your current players to wager more, consider some creative bonuses and incentives. 

Your current bettors might simply continue to wager $10 to $50 a game this season. Or, you could give them an incentive to bet $100 a game. Offer a free bet or another incentive.

Contests are another bonus that can attract new players and help maintain current ones. Run any of a number of football contests where bettors can win free bets, cash, or even free swag. 

People, in general, respond to incentives. If you give them something that they perceive as valuable, players will respond accordingly. Current bettors may bet more or bet more often and you may attract new players with your incentives.

Switch Pay Per Head Services for the 2024 Football Season

As an independent bookie, you should already be working with a pay per head service. If not, you need to partner with one ASAP. A bookmaking business during the football season is the perfect little sportsbook side hustle.

Pay per head services simplify everything for bookies. An entire operation is automated and run through a website or app. Bookies no longer deal with the mundane administrative tasks associated with running a sportsbook.

If you are working with a PPH company, you may consider switching providers. As you prepare for the 2024 football season, you may find that your current pay per head service isn’t meeting your needs.

Switching pay per head services isn’t as hard as one may think. The process is really the same as when a bookie did it the first time.

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Do the research to figure out what PPH services can meet the needs of your sportsbook. There are several considerations like deposit and withdrawal methods, safety and security, betting options, customer service, and much more.

Once a bookie narrows down the field to a couple different choices, it is then possible to test out each service. Most PPH companies will offer some sort of free trial. 

Most offer full use of their services for up to two to four weeks. That way, a bookie can get a feel for the software, how it operates, and how it meets the needs of his operation. After a test run, a bookie can make a better decision based on all of the research.

If after your planning for the 2024 football season, you decide you need to change pay per head services, begin the process immediately. There are only so many weeks remaining before the season will be here.