Engaging Customers on Instagram For Your Pay Per Head Sportsbook

Bookies must constantly try new ways to attract customers for their Pay Per Head Sportsbook.

Nowadays, social media is an excellent place to find and attract customers for your betting business.

For this reason, in this blog, we will present you with some strategies that you can implement to attract customers on Instagram.

Why attract customers on Instagram For Your Pay Per Head Sportsbook?

Instagram is one of the most popular and widely used social networks. The platform has more than 1 billion monthly active users.

It is also one of the platforms that have grown the most in usage over the last year. For example, in Europe, the platform grew by approximately 49% in new users.

For this reason, this social network is an excellent place to attract new customers and grow your betting business.

How to attract customers on Instagram for your Pay Per Head Sportsbook

Before we start with the strategies and actions that bookies can apply to attract customers on Instagram. We should make it clear that this can be a bit of a long process. That is, it is quite possible that you will not get new customers overnight.

For the strategies and actions to work, you must apply them for at least a couple of months. You must also be disciplined and consistent.

You will not get results if you make only one post or if you do not interact with users on the platform.

Create an account and follow other users

If you don’t have an Instagram account yet, you should create one. It would be best to decide how you want your potential customers to see you as a bookie or a betting business. Therefore you must choose whether you will create an account for your betting business brand or a personal account to position yourself as a bookie.

Whichever option you choose, the most important thing is that you are consistent and that once you start your customer acquisition strategy, you continue with it.

When you have your account ready, the next step is to start following other users. You must follow other accounts and users related to sports and betting. This way, you will keep up with the trends and get inspiration to create your content.

Also, if you make good management of your Instagram account, you may attract the attention of some of these accounts, and you can create collaborations and partnerships that benefit your Pay Per Head Sportsbook.

Design your Content

The success of an Instagram account is in the content. Therefore you should design engaging content that catches the attention of your potential audience.

Don’t worry if you are not an expert in design or don’t know how to handle any design software. Nowadays, many tools can help you create attractive publications.

Platforms like Canva, Typic, Freepick, and Unsplash are great resources for designing and getting high-resolution photos for your posts.

When designing your posts, it is essential to think like your audience. Analyze what type of posts would be attractive and produce value to potential viewers. Follow the 90/10 rule. That is 90% of your content should provide value to your audience, and 10% should be for promotional purposes and drive them to your betting site.

Try to maintain a uniform aesthetic in your content that is consistent with the personality of your brand.

Define your language

Although Instagram is a social network focused on images, it is essential to consider the language you are going to use.

Try to choose a tone and language that is compatible with your audience and with which they can identify. For example, for a gambling site, it is best to use casual and fun language.

Try to incorporate emojis in your publications since they are a fundamental element of communication in social networks. Also, if you use them well you can make your publications more attractive and connect with younger audiences.

Be approachable and accessible to your audience and show that it is a human being who is behind the account. You mustn’t forget to give the human touch to every post you make.

Use Hashtags

This is one of the most critical elements of the strategy. Most experts say that by using hashtags, you will be able to attract visitors to your account.

That is, by using hashtags, potential customers can discover your content. Therefore, you must choose very well which hashtags to use and learn how to use them in the right way.

Instagram allows you to use up to 30 hashtags in each publication, which gives you many options on the keywords you can choose to position your content.

It is important to note that although you can use 30 hashtags, it does not mean that you have to use all of them. In fact, try not to saturate your content and choose the words you are going to use very well. Experts recommend following two rules when choosing hashtags for your content: They should relate to the content you are publishing and be popular among your target audience.

When including hashtags in your content, you can place them in the description of your image if they fit and make sense. You can also include them at the end of the description in a separate paragraph.

Interact with Users

You mustn’t just post your content. Try to engage in conversations with users, comment on other users’ photos and respond to any comments that someone leaves on your content.

Leave likes and reactions to other users’ content and try to behave like any other platform user.

This will help you gain traction and new users for your account that can eventually become customers of your betting site.

Optimize your Pay Per Head Sportsbook Profile

In your profile information, try to include all the information that users need to contact you or enter your betting site.

Include the URL of your betting site, as well as your 800 toll-free number if you have one. Make it easy for users to make the transition from Instagram to your betting site.

Use complementary tools

In addition to posting photos on Instagram, you can post Stories, Reels and even do live broadcasts. If you use these tools and publish valuable and attractive content, you will gain traction much faster on the platform.

Validate your Reputation

Show the audience that you are a reliable bookie and that you have the latest technology in betting platforms. Take screenshots of your betting site and casino games. This way, you can grab the attention of bettors and create a realistic expectation of what they can expect from your betting site.

A Top-Notch Pay Per Head Sportsbook

For the above strategies to work well, you must have a top-notch Pay Per Head Sportsbook with the best in betting software and hardware.

Therefore you must have a good Pay Per Head partner that provides you with the latest betting technology. If you want to know if the Pay Per Head provider you are affiliated with is of high quality, you should check out the best Pay Per Head reviews.

Don’t miss this great opportunity

Don’t miss out on the opportunity to create a lucrative business; the betting industry is growing rapidly. To take full advantage of this growth you have to implement various strategies to attract new customers.