In recent years, technology has transformed the betting world. With a single click of a button, a gambler can either put money on a favorite or take a risk and blindly pick a long shot.
This shift in betting is largely due to the development of online gambling sites which have made it easier for gamblers to place bets from home or on their phone.
From live betting to virtual sportsbooks, more and more people are turning to online gambling to make their wagers. Online gambling presents gamblers with more opportunities and options to entertain themselves and spend a little money.
Advances in betting technologies also present great opportunities for bookies, as with the right infrastructure they can profit from new betting habits.
In this article, we will introduce you to the concept of multiscreen betting and how bookies can take advantage of it to grow their gambling business.
What is multiscreen?
Do you hear that? It’s your phone ringing. You reach for it, answer the call, and then put it back down on the table. Next, you pick up your laptop to check your email. That’s right- three hours ago, you signed off of work and spend some time watching content on Netflix or Youtube.
People nowadays spend most of their time hooked on a screen. According to a recent study, four out of ten people have more than one screen. The study also found that the average person has 3.5 screens in their possession.
The average person spends an astounding 10 hours a day on a screen. A study by the University of California Los Angeles found that people spend five-and-a-half hours every day watching television.
Another study found people spend two-and-a-half hours on their cell phones and another three-and-a-half-hour on their computer or laptop.
In the last ten years, technology has shaped how people spend their time. And companies take advantage of these new habits to reach consumers.
Bookies can also take advantage of the time people spend connected to their screens.
What is multiscreen betting?
Multiscreen betting refers to when people use more than one screen when placing bets. For example, a person may watch the game on TV while placing bets on their smartphone. The rise of this phenomenon can be attributed to a number of factors such as convenience and immediacy of access. With so many screens available, it is easy for those who enjoy gambling on sports to place bets from anywhere, at any time.
Roughly half of all sports betters will use more than one screen while placing bets, according to a recent study. The most popular multiscreen bettors are younger people who are living in urban areas where gambling on sports at a nearby casino or online is an option.
Also, multiscreen betting refers to when people for example start gambling on their laptop but continue on the go on their smartphone. With so many different devices available for us to access the internet and mobile networks, it has never been easier to start gambling from any place at any time.
These days, more and more people are starting to find the convenience of multiscreen betting.
How can bookies take advantage of multiscreen betting?
Multiscreen betting presents a great opportunity for bookies with the right infrastructure, as this betting habit causes bettors to spend more money per session.
Mobiles in particular are seen by bookmakers as an under-exploited market, with many modern screens capable of displaying gambling interfaces similar to desktops. This is important because not only do these users bet more frequently than desktop or tablet users, but they also consume 10% more per session on average.
To take full advantage of multiscreen betting bookies need the following:
In-Play Live Betting
Many sports fans enjoy wagering on their favorite team during live broadcasts of the game, that’s the reason why in-play betting has become so popular.
In-play bets can be placed without having to wait for the event to be over, which gives the player a chance to win more money.
Live in-play betting allows bettors to watch the game and place their bets at the same time. In other words, bettors are using multiscreen betting.
To take advantage of live in-play betting, bookies need a robust odds and lines catalog that includes all the major games that will be broadcast on TV.
But not only live betting can be offered for games that are broadcast on TV. Some Pay Per Head companies offers their bookies streaming systems that they can provide to their bettors so that they can watch the game live even from the same betting platform.
Robust Mobile Platform
To take full advantage of multiscreen betting bookies need a good mobile gambling platform. This is because most of the betting activity happens from a smartphone.
Mobile betting platforms must include all the information about the game, the time the game will be broadcasted, links to watch the streaming of the game, and of course the odds and lines for each betting option.
Bettors should be able to access all gambling functions with a few taps on their phones. Betting apps can offer quicker bet placement, more options, and ease of mind for the bettor. With the click of one button, you can place all your bets at once. This provides an easy way to scan through odds and offers while saving time by not having to open each sportsbook tab in your browser.
User-friendly UX
In the betting industry, a website’s design is often more important than its core functionality. In a new report from Eilers & Krejcik Gaming, they measure the size of a betting site’s interface based on how many steps it takes to get from one corner of the screen to another. They found that sites with large interfaces had a customer conversion rate of 0.27%, while sites with a small interface had a customer conversion rate of 2.45%.
All menus and betting options must be easy to find. In addition, bettors should be able to easily navigate the gambling platform no matter if they are accessing it from a smartphone, tablet, or laptop.
When bettors are multiscreen betting they need to be able to easily find what they are looking for, as their attention is divided among several screens. A user-friendly UX will help bettors move easily through the entire betting platform.
Pay Per Head Provider
The key to taking advantage of the multiscreen betting trend is through a good Pay Per Head Provider. These companies have all the infrastructure for bookies to be competitive. These providers offer everything from odds and lines management tools, live streaming games, and mobile gambling platforms to web designers. They also provide betting tools so that people can access your betting site on any screen.
In fact, if you’re a bookie looking to grow your business, these companies can help.
In a Nutshell
Multiscreen Betting is a result of the rapid boom of technology. It can be seen as gambling on your laptop but continuing to bet on the go on your smartphone.
Bookies with a good Pay Per Head provider can take advantage of this trend and line their pockets.
Moreover, bookies that do not offer options for multiscreen bettors are unlikely to have a competitive and lucrative business.