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As in any other business, the most important thing for a bookie is the clients, and the most common worries are: How to serve them well? How to grow the client base? How to retain the current clients? These concerns rise because if you have a good base of recurrent customers, then your revenue will grow.
So if you want to keep and grow your client base, you need to offer the features that players want.
For example, nowadays security is the main issue with online transactions, so if you want your clients to feel safe and comfortable with your site you need The Pay Per Head system that assigns each of your clients with their own PIN Number when they sign up on your website, this security feature allows them to place bets through your toll-free phone number with just the PIN number without the need to provide names or any other data.
Another feature that attracts and retains clients is having a good mix of betting options, there is always a game or match taking place in some part of the world, and you will be surprised at how many people want to bet on those sports.
With the price per head system, you will have access to 80 sports leagues around the world, so you can be sure you will have something that appeals to everyone’s taste.
To grow your business you need to project high quality and professional image to your clients, with a betting website that is versatile and full of features, a pay per head system allows you to do this, so you can attract bettors from all over the world while having a monthly cost that is affordable.
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