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Word of mouth advertising tends to be the most effective and most powerful marketing form which a small business owner can make use of.
As soon as people start to talk about your business positively, it will begin to invite others into checking out what your business is about.
Getting customer testimonials that will help encourage word of mouth advertising can be done through several means. If you are an online bookie, you should take extra precautions regarding the use of customer testimonials.
This is because your customers will trust you with their confidentiality, and one wrong move could spell disaster for your business.
The question is – how can you use online betting testimonials without affecting your customers in a negative way? The first step often begins with emails from your customers who are satisfied with your business.
With the pay per head system, you can transform your website into a professional presentation of your business with all the necessary services your clients are looking for.
Eventually, you can receive feedbacks and emails from your clients. It is a good idea to choose those emails with a positive message and get in touch with those customers for a testimonial.
In some cases, you can find some customers who will inform you that you can freely use their words in the email for your advertising scheme. However, you have to make sure that you don’t use your customers’ names when including their testimonials.
It would be a good idea if you only use your customers’ first and last initials and to quote them properly then publish their entire testimonial on your site.
There are also some cases in which your customers offer you positive praises but don’t give you an indication to use them as a testimonial. You simply have to get in touch with them and ask if you can use their words for a testimonial.
Don’t forget to mention that you completely understand their need for confidentiality and that you would gladly appreciate it if you can use their words for your advertising scheme.
Once you are able to publish these testimonials, you have to send a link to those testimonials to your customers in order to show them that their confidentiality remains as it is.
Upon successfully publishing the testimonials, you should then circulate them around the internet. Usually, it is a good idea to place them in your blog or in your social media networks.
Moreover, you can include your testimonials on your printed marketing materials which you plan on giving over the people you meet. In order to maximize your business potential, you should always remember to include those testimonials in every material you plan to use when reaching out to new customers.
Often, it is your satisfied customers who could provide your betting website with huge marketing opportunities. You simply have to get in touch with your customers and try to gather as many testimonials as possible.
Once your prospects learn how satisfied your current customers are, then they will be compelled to check out your site and give it a try.
As an online bookmaker, you can surely make huge profits by relying on a price per head system for providing you with a professional website and collecting good customer testimonials to enhance your presence and maximize your business potential.
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