A bookie software should help you make your job easier. It should provide you with tools and platforms that allow you to be more efficient. It should also give you the support you need to take your business to the next level.
The problem is that there are too many bookie software options on the market. Therefore, many bookies get confused and feel overwhelmed when choosing software for their business.
In this blog, we will provide you with a list of the six things you should look for in software.
Bookie Software Tools
Most software on the market comes loaded with a complete set of tools to help bookies do their job.
Each vendor incorporates different tools and functions into their software. It is for this reason that you should take the time to research every detail of these tools.
Depending on the type of business you want to establish, you will need specific tools. Therefore you should look for software that includes what you really need to run your betting business.
In our experience, what should not be missing in a good software are tools to move betting lines, set betting limits, and a robust reporting tool. With these tools, you will have the basics you need to operate a small betting business.
An excellent way to get to know the tools and features offered by the different providers on the market is through the best Pay Per Head reviews.
In these reviews, you will be able to access a complete analysis of what different companies offer; this will allow you to compare various options and determine which one best suits your needs.
Security
Bettors want to use a betting site that guarantees the security of their data and transactions. Therefore, bookies must-have software with the highest security standards.
For example, it is necessary to have 128-bit data encryption, which prevents the theft of your customers’ information and transactions.
You must also have firewalls and 24-hour surveillance. This prevents hacking of your gambling site. This way, both you and your customers can have peace of mind.
Do not take the security issue lightly; this is one of the most important aspects to guarantee the success of your betting business.
If you have a software that offers high-security standards, you will gain the trust of your customers, and you will be able to grow your business much faster.
Integrations with the Bookie Software
It is common for good betting sites to offer various methods of banking to their customers. In fact, bookies that provide four or more payment methods tend to have higher betting activity.
But managing so many payment platforms is not easy, and without the proper structure, it is easy to lose track of some transactions.
The best software in the market has integrations with some of the leading payment platforms. This way, the bettor can link a payment method directly to his account on the betting site.
Each time the bettor deposits to his account on the betting site, the software registers the transaction. Therefore, the deposit process is streamlined for the bettor and the bookie automatically gets detailed records of each transaction.
Thanks to these integrations, it is possible to increase betting activity, since due to the ease and speed of deposits, customers tend to bet more money and more frequently.
Some software providers have even developed their own payment platforms fully integrated with their software. This allows a complete automation of the processes, and because everything works under the same provider, it is easier to manage the process.
Service and Support
Good software has to be accompanied by a competent service and support staff to support you at all times.
While most software is designed so that you can manage on your own, at some point, you may need help. For this reason, you should look for a provider that, in addition to the software, gives you access to a support staff that can answer your questions at any time.
The best providers in the market have a support staff available 24 hours a day, which means that you can always count on their assistance no matter what time it is.
In addition, these providers usually assign a person who is in charge of your account and who will make sure that everything in your business works correctly. If you have any questions, comments, or problems, you can contact your account manager.
If you are a novice bookie, you should pay close attention to the quality of the support staff of the software provider you are hiring. It is very likely that in the early stages of your business you will have many questions and need assistance. Therefore you need a support staff who you can trust.
Flexibility
The best software on the market works on almost any device, which allows bookies flexibility and autonomy.
If the vendor tells you that the software must be installed on the latest generation computer to work correctly, you are not in the right place.
Most of the software runs in the cloud, so all you need is a good internet connection, and you can access the software from a smartphone, tablet, or laptop. In fact, the device on which you access the software does not have to affect its performance.
Thanks to the fact that the software works on almost any device. You have complete freedom to run your betting business from anywhere, anytime. This allows bookies to balance their work in the betting business with other activities such as a regular job, hobbies, traveling, or spending time with their family.
Flexibility is one of the most valuable features of a betting software. Therefore bookies should pay close attention to this feature when evaluating a betting solution for their business.
Usability
As mentioned a betting software has to make the bookie’s job easier. It is for this reason that the software must be easy to use.
The best software in the industry employs the latest trends in user usability or UX. In other words, all menus, buttons, and other visual elements of the software incorporate design elements to be intuitive and easy to use by anyone.
By incorporating a state-of-the-art UX, anyone can quickly learn how to use each function regardless of their experience and knowledge of gambling software. Moreover, in a matter of minutes, they can become familiar and comfortable with the software.
Choosing a Bookie Software is not a Simple Decision.
The software you choose will have a big impact on the performance of your business. In fact, one wrong action can lead your business to ruin. For this reason, you should not make a lighthearted decision; you should study the market and the suppliers very well.
In addition, you should gather all the information you can about the company behind the software and about the experiences that other users have had. This way, you can be sure that you are making the right decision.
The bookie software is the backbone of your betting business. Therefore, you should choose one that fits your needs and grow and develop your betting business’s full potential.
Good software will help you make the most of the expanding betting market and allow you to take home a good cut.