Sportsbook Agent: How to Become One?

The Sportsbook agent gambling industry is one of the oldest and most stable in the world. It is also an extremely popular industry. Last year alone, during COVID19 pandemic, around $ 20 billion were spent on gambling.

Moreover, many experts believe that the industry will continue to grow at an accelerated rate in the coming years. This is due to the fact that more and more states in the US legalize sports betting in their territories.

With such a promising present and future starting a betting business is one of the best investments you can make.

For that reason, in this article, we will present the steps and tips that you must follow to become a successful Sportbook agent.

The Job of a Sportsbook Agent

First, we are going to clarify what the job of a sportsbook agent is. Since there are some misunderstandings about what they do.

A sportsbook agent receives and handles bets from bettors. And takes care of payment and collects bettors after the event. In addition, the sportsbook agent keeps a strict record of the odds and bets placed.

You could say that a sportsbook agent is very similar to a stockbroker. Since both are in charge of managing and investing their clients’ money.

How do a Sportsbook Agent make money?

Sportsbook agents take a commission for each bet they handle for their clients. In most cases, the sportsbook agents charge a commission of 7 to 15% to each bettor.

It does not matter if the bettor wins or loses the bet; he must always pay the commission for the services of the sportsbook agent.

This makes the business quite lucrative since no matter what happens to the bettor, the sportsbook agent always gets a profit.

But things are not so easy, since to obtain good profits, sportsbook agents need a good number of bettors who use their services.

In other words, the sportsbook agent must focus a large part of his time on finding new clients for his business. But without neglecting his current clients, which can be very tricky.

Expand the Business and Get New Clients

The key to being a successful sportsbook agent is getting as many customers as possible. There are several strategies and actions that the sportsbook agent can perform to achieve this goal.

For example, the sportsbook agent may go to sports bars to meet potential bettors. Let’s remember that sports fans generally like to gamble. For this reason, a sports bar is an excellent place to get new customers.

Another strategy that sportsbook agents can employ is to use social media and other digital media to get new customers.

Advertising on social networks is usually affordable and easy to manage. In addition, the scope that you obtained with a few hundred dollars in the ads is quite high. Therefore this can be a very effective mechanism to publicize your betting business and attract several clients.

Manage a Sportsbook Agent Gambling Business

In addition to getting as many customers as possible, sportsbook agents must make sure that the clients are happy. Hence, the sportsbook agent must manage the business and make sure that everything runs smoothly.

The sportsbook agent must have the tools and platforms that allows him to manage its clients’ accounts and keep track of all their bets.

In addition, sportsbook agents need systems that allow them to automate their work. So that they can spend as much time as possible looking for new customers and expanding the business.

How to Become a Sportsbook Agent?

To become a sportsbook agent, you must follow the next steps:

Familiarize yourself with the Gambling Industry

First, you need to familiarize yourself with the gambling industry. It would be best if you learned the language of the industry and how betting works.

In addition, you should know how the main leagues and sporting events work and how bettors behave in those events.

As a sportsbook agent, you should also analyze your potential competition and understand how they manage their betting business.

It is important that you also familiarize yourself with the big gambling brands in the industry. Since these are an excellent benchmark of where the industry is going. Also, by studying them, you can learn a trick or two that you can incorporate into your own business.

The gambling industry is very large and complex. For this reason, you should take your time to study and learn every detail.

Moreover, if you really want to have a successful and profitable betting business, understanding even the smallest detail of the betting industry is essential.

Find a Pay Per Head Provider

Second, you must choose a Pay Per Head provider.

It is very likely that you came across the term Pay Per Head during your analysis of the betting industry. These are companies that are responsible for providing sportsbook agents with all the tools and platforms they need to operate their business.

Moreover, these companies also provide advice and guide the sportsbook agents so that they can establish a betting operation correctly.

Your Pay Per Head ally is the determining factor for the success of your betting business. Since thanks to all its services, products, and platforms, you can create a competitive betting operation.

If you choose your Pay Per Head provider wrong, your betting business will fail in no time.

Create a Sportsbook Agent Website

Your betting operation must have a professional and good-looking website. This will motivate bettors to want to use your betting services.

Through the tools of your Pay Per Head provider, you can create a first-level website with a modern design and excellent functionality.

Moreover, thanks to the tools of your Pay Per Head provider, you can create your website in less than 3 hours. Therefore you could be acquiring clients for your business in no time.

Learn how to use the Pay Per Head Provider Tools

One of the most critical steps to become a sportsbook agent is learning how to use your Pay Per Head provider’s tools.

You must learn to get the most out of all the tools and platforms that your Pay Per Head partner offers you. These will help you manage your business effectively and efficiently.

For example, you can keep track of all open bets you have and the risk they represent through the reporting tool.

In addition, you can detect strange behavior on the part of some players. What can help you prevent possible fraud and cheating.

The tools of your Pay Per Head provider will help you better manage your time. You can even delegate some tasks such as customer service. In contrast, you can automate other tasks like grade bets. As a result, you will have more time to find new clients and expand your business.


Become a sportsbook agent can be a very lucrative business. But to be successful in the gambling industry, you must follow the proper steps.

You must also need the correct allies, such as a good Pay Per Head partner.

Thanks to a good Pay Per Head partner, you can easily take your business to the next level and achieve significant profits.