The difference between a local bookie and a global sportsbook

Local bookie and global sportsbooks are popping up everywhere due to the expansion of the betting market.

The problem is that there is a lot of confusion about these concepts.

For example, there is a lot of confusion about local bookies. This is because there are many misconceptions and myths about this concept.

In this blog, we will introduce you to what a local bookie is and how it differs from a global sportsbook. We will also tell you which approach to choose if you want to start a successful betting business.

What is a bookie?

Investopedia gives the following definition of a bookie: The term bookie is short or slang for “bookmaker.” A bookie is someone who facilitates gambling, most commonly on sporting events. A bookie sets odds, accepts, places bets, and pays out winnings on behalf of other people.

For many years the figure of the bookie was associated with crime, the mafia, and money laundering. In addition, the bookie is seen as a thug who can break your legs if you don’t pay on time.

In fact, television series and movies have long portrayed bookies with this negative connotation. This has helped to perpetuate the myths and bad image of bookmakers.

But the truth is that nowadays, bookmakers are no longer involved in crime, at least the vast majority of them. Since the Supreme Court legalized sports betting in the U.S., it is now legal to be a bookmaker in most states in the country.

This has created a whole new industry, and even a career path for those who want to start a business related to sports betting.

What is a local bookie?

Local bookies are individuals who operate a small betting business focused on a specific territory. These people usually have a limited number of clients, mainly acquaintances, friends, and relatives.

In addition, these bookies usually manage their betting business as a side business that they complement with a regular 9 to 5 job.

These bookies usually provide a personalized service and are very close to their clients. In fact, to become a client of one of these bookmakers, it is necessary to be referred by someone.

Although the local bookies provide excellent customer service. The problem is that they usually have a limited betting catalog with few options. In addition, because the betting operation is a side business, they can take some time to pay customers.

Due to the growth of the betting market, many of these bookies have transformed their businesses. For example, some have incorporated digital tools such as a betting site or an app. The problem is that not all local bookies have embraced this new trend.

What is a global sportsbook?

The other figure that exists in the betting industry is the global sportsbook. These are large corporations with well-known betting brands.

These companies operate in various territories and usually offer extensive catalogs of betting odds and robust digital betting platforms such as websites and mobile applications.

Due to the legalization of sports betting in the USA, these companies have expanded across the USA. The problem is that because each state has its own gambling laws. These companies are forced to offer betting options for only certain sports and leagues.
Moreover, bettors must register in person at a casino in some territories to use the betting app on their smartphone.

These companies strive to provide good customer service. But because they are so large and must serve so many customers, the quality of their customer service is sometimes poor and unsatisfactory.

In any case, bettors feel more confident and secure in using the services of a global sportsbook because of their reputation in the industry.

Which approach to choose for my betting business?

Both approaches have their pros and cons when operating a betting business. For example, being a local bookie allows you to develop a close relationship with your customers. Also, it is much more economical to start a small betting business. But you will not be able to grow much, and your income will not be very good.

On the other hand, being a global sportsbook allows you to reach a larger number of customers. And generate almost unlimited revenue. The problem is that it requires a significant investment to become a strong brand in the betting industry.

Pay Per Head Bookie – Global Sportsbook with the Soul of a Local Bookie

There is a way to combine the best of both worlds. In other words, being a global sportsbook with the soul of a local bookie.

By being a Pay Per Head bookie, you have all the tools and platforms offered by the big brands in the industry, but at a minimal cost.

This is because Pay Per Head companies offer the best in betting software and hardware. So that bookies can operate a successful business.

Moreover, Pay Per Head companies charge a meager monthly fee per active customer. As a result, it is possible to create a competitive betting business with little investment.

In addition, Pay Per Head companies have the necessary infrastructure for you to scale your business. Therefore you can start with 10 clients and grow up to 1000. No matter how many clients you have. Pay Per Head companies will always offer you everything you need to operate effectively and efficiently.

Thanks to the complete set of tools and platforms provided by Pay Per Head companies. You can start your business with a local bookie approach. That is to say, serving a small audience of bettors. And little by little, as you gain experience, you can scale your business to a global sportsbook.

Is it difficult to go from local bookie to global sportsbook?

Due to the scale of a global sportsbook, it might seem challenging to manage such a business. But the truth is that thanks to the tools of Pay Per Head companies, it is pretty easy.

In fact, many bookies that started with small betting operations have managed to transition to a much larger business. All in a short time and without complications.

Pay Per Head companies design their products and services in a way that makes it very easy for anyone to operate a betting business of any size.

For example, Pay Per Head companies provide a complete customer service staff. Thanks to this staff, bookies can delegate customer service and focus on the crucial tasks of the business. As a result, it is possible to serve all customers at any time without compromising the quality of service.

Pay Per Head companies also provides advice and support. Therefore the bookie can always count on the support of the Pay Per Head company at any time.

A Pay Per Head company is a strategic partner. Through which you can establish a lucrative betting business with significant growth possibilities.

How to find a Pay Per Head partner?

The fastest and most effective way to find the best Pay Per Head partner is through the best Pay Per Head reviews.

Reviews are assessments conducted by notable professionals in the gambling industry. They are in charge of examining and analyzing every detail of the products and services of the best Pay Per Head providers.

Through the reviews, it is possible to quickly get an idea of the strengths and weaknesses of each provider.

Thanks to the reviews, it is super easy to determine which provider best suits your betting business needs.

With the right Pay Per Head provider, it is possible to go from local bookie to global sportsbook quickly and without complications.